Beats x Messi

Services

Creative Direction

Directiing

Client

Apple

Location

Miami

Info

Centered around the idea of Messi being the king, we created a high paced 30 to 60 second video built around that narrative.Mixed media was our primary route, using archive match footage and collages with still images.This was tied together with light leaks and textures as a red thread to keep the pace up.We also diversified how we showed this through VFX and video techniques like night vision and CCTV to give the video an energetic feel.