HOKA - KEEPING PACE

Keeping Pace is a three-part docu-series for HOKA exploring the often unseen world of professional pacing through the voices of elite athletes.We led the creative direction across the series, shaping an athlete-first narrative and a restrained, documentary visual language designed to feel intimate, honest, and native to social.I was brought on for my connection to running and documentary-led storytelling, leading the project from concept through delivery while also supporting on set as second camera and shooting on Super 8 to add texture and immediacy.