ROLI

Not another piano piano lesson

Not another piano piano lesson

Services

Creative Direction

Art Direction

Social

Client

ROLI

Location

London

Year

2025

Info

Roli asked us to create something they can own that allows them to differianciate themselves in a market where everything looks the same. After reserach it was clear to us that the piano lesson had changed and was no longer something that needed to be ridged.This isnt just about selling a tool its about building a world people want to learn inside.Our approach treats ROLIs social channels as more than product showcases. They become a creative space: part classroom, part playground, part culture hub. It's surreal, its magical.