New balance/London Spirit x TFL

For the launch of London Spirit’s New Balance x TfL kit, we wanted to present cricket through a different lens. We led the creative direction across film and OOH, taking the players away from the pitch and placing them within the everyday rhythm of London’s transport network. Working with stylist Cara Hayward, we treated the kit as fashion rather than traditional sportswear, capturing moments across TfL trains and platforms to create a campaign rooted in the style, movement and character of the city.