ENGLAND CRICKET x CASTOR

Castore x England Cricket kit launch was built around the idea of the calm before the storm, capturing the psychological moment just before competition where focus sharpens and everything becomes still. We developed a stripped-back visual language that emphasised presence, tension and quiet confidence rather than overt action. Shot on medium format, the imagery carried a heightened level of detail and weight, allowing subtle expressions and physicality to hold the frame. The result was a campaign that presented the athletes not just as performers, but as individuals on the edge of release, balancing restraint and intensity across campaign and launch assets.