The Hundred x Jax Jones

led the creative announcement and partnership campaign between Jax Jones and The Hundred cricket tournament, bringing together sport, music and youth culture to create a cohesive narrative across the tournament. Working closely with Jax’s management team and internal design teams, I helped shape how both brands would show up together across social and promotional assets, ensuring the collaboration felt authentic to both audiences. The campaign combined announcement content, graphic-led assets and ongoing social storytelling throughout the tournament, positioning the partnership as a cultural crossover rather than a traditional sponsorship and helping The Hundred connect with a younger, music-driven audience.