Deviant & Dandy Craft Beer

I partnered with East London craft brewery Deviant & Dandy to create a series of Instagram product graphics designed specifically to interrupt scroll behaviour. Working within a lean budget, we developed custom optical illusion assets that activated through the natural motion of thumb-scrolling, making the artwork appear to move directly within the feed. The concept aligned with the brand’s playful tone and hero product range, combining smart visual craft with sharp, on-brand copy to create thumb-stopping content that felt native to Instagram rather than adapted for it.